With the appointment of Willem Tijssen as General Manager in 1989
the company switched its main activities more and more from Television Productions to Onroad Promotion Projects like
Super Channel Roadshow, Swatch/MTV Euroroadshow-90, Marlboro Music Tours, Nike Promo Truck (1994 - 2000) and the
design of special objects like the custom build Giant Europe Truck. In between a special bus was build EURO EXPRESS COACH
and this customised vehicle operated in 1990 as VIP Lounche for the Royal Family at Schiphol Airport when President
George Bush visited The Netherlands.
In 1992 Willem Tijssen took over the EEC flag from Lambert Vegter. He changed its name into EEC Events and started to produce SUPER EVENTS, a weekly European event-calender daily broadcasted on Super Channel (NBC). In 1993 EEC researched and produced a documentary about the "Stechovice Treasure", a background report about a $6 billion WW-II horde. For its own purposes EEC produced many videofilms to promote its Roadshow-projects. From the mid ninetees till 2000 EEC Events was deeply involved in the establishment of Dutch Rigid Airship. and marketing communications on behalf of Art Collection Jelle Take de Boer and FuelFox (fuel-saving-device). This century Willem moved the company from Europe to Africa but still remained active in Europe and the Americas but before developed "Schoolyard Cup" on assignment of Nestlé Germany, a World Cup Football for School Kids.
![]() The latest film projects were an introduction campaign for Digitenne (2003), a documentary film for a Bonaire Foundation (Caribean) in 2003/2004 and the Introduction of the Jelle de Boer Art Collection end 2004 in the InterContinental The Barclay Hotel in Manahttan/New York september 2004. In 2004 and 2005 much time has been devoted to the African investment projects on steel recovery and tantalite mining. The latest promotion formats are the prestigious LION OF AFRICA - Statue of Peace Project in Sierra Leone and the TULIP AWARD POLL for 'The Nicest Person On Earth Award". Furthermore EEC Events acts as special consultant for EMC-TV in Africa.
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