From a marketing-communication perspective, Africa has an unspoiled 'Target Market' with almost One Billion consumers. Many 'consumer companies' try to spread the message about their products to these consumers. EEC Events Africa has the knowledge, experience, and developed enough feasible mechanisms to assist any company successfully with any promotional project, for any target market, at any time and at any place it wishes to do so.

In 2002 The Netherlands based company EEC Events transfered its main activities to exotic West Africa and closed its Head Quarters in Hilversum, The Netherlands. The new African Division took over all rights, concepts and drafts and not only organizes entertainment related activities but also supplies all necessary facilities for roadshows and events (business to business). In addition, its activities include: coordination, support, direction, production and supervision.